LeEco, a multinational internet technology company, has partnered with luxury sports car brand Aston Martin to develop a production version of the Aston Martin RapidE electric vehicle concept. As a part of this partnership, LeEco will closely work with Aston Martin to develop the first electronic car that will be based on Aston’s Rapid S model, thereby adding a range of next-generation connected electric vehicles on behalf of LeEco, Aston Martin, and Faraday Future. Utilising the best technologies from the company’s portfolio, RapidE electric vehicle will be in the market by 2018.
In January 2016, LeEco had globally revealed the first results of their partnership with Aston Martin by incorporating LeEco internet of the vehicle system in Rapide S. Providing consumers with the most innovative products that offer best in class experiences, LeEco also have their plans for launching a range of new electric vehicles during the second half of the decade.
Commenting on the signing of the MOU, Mr. Ding Lei, co-founder and global vice chairman of SEE Plan, said, “Signing of this MOU ushers a new phase of the collaborations between Aston Martin and LeEco. LeEco’s SEE Plan is dedicated to build electric, smart, connected and socialized cars. We have been targeting the highest standard in the auto industry in terms of design, R&D and manufacturing of our electric cars. We hope that, by strengthening collaborations with Aston Martin, our future models will provide premium qualities and delicate arts and crafts as good as those of Aston Martin.”
Aston Martin CEO, Dr Andy Palmer, said: “Aston Martin are dedicated to developing a range of low- and zero-emission cars. We have been encouraged by the project speed and technical depth shown by Letv in the development of the RapidE concept towards full production. Bringing the RapidE to market by 2018 is an important milestone for both companies.”
About LeEco: LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world’s largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.